The Flannel Flower
Australia’s Symbol for Mental Health Awareness

The Flannel Flower, an Australian native, is a national symbol to promote awareness of mental health.

Flannel Flower is commonly found growing wild in the Australian bush, which has a wonderful inherent beauty and strength and is known for its extremes of weather and landscape. 

To survive the extremes of Australia’s climate the Flannel Flower has had to be adaptable, in the same way, all of us, regardless of our life circumstances, need to develop resilience and the ability to adapt to change, in order to strengthen and maintain our mental health.

The Flannel Flower, with its soft silky texture, encourages contact, and is thought to help people express their feelings verbally and to develop sensitivity. 

Being open and empathetic to a person’s expression of distress can help not only the recovery of a person experiencing mental illness, but to change the negative attitudes of our society to mental illness.

Flannel Flower Pins and Postcards

The MHCA offers Flannel Flower pins and postcard for sale.        

The pins and postcards are sold as a package for $3.00 each (including postage).

Click here if you’d like to purchase a Flannel Flower package.

Using the Flannel Flower Image

The Flannel Flower is trademarked to the Mental Health Council of Australia (MHCA) for   use in the promotion and celebration of mental health.

The MHCA encourages organisations to use the image of the Flannel Flower to promote awareness of mental health issues. 

However, to protect the Flannel Flower trademark image conditions apply to its use.

• The Flannel Flower can only be used to promote mental health issues.
• The Flannel Flower cannot be used as the logo of a mental health organisation.
• The ‘TM’ symbol must be displayed alongside the Flannel Flower image.

• Reference must be made to fact that the Flannel Flower is a trademark of the MHCA.

If you’d like to use the Flannel Flower image for mental health promotion please click here for an application form and return it to the MHCA. 

For further information contact: admin@mhca.org.au